Sustainable North

From NYTimes.com, Wednesday, August 18, 2010:

When it comes to saving energy, many Americans seem to get it — and at the same time they don’t get it at all.

That’s the takeaway from a new study by researchers from Columbia University, Ohio State University and Carnegie Mellon University who found that people are far more likely to focus on switching off lights or unplugging appliances than on buying new bulbs or more efficient refrigerators. But people’s perceptions of the relative savings of various actions are significantly at variance with reality.

“Participants estimated that line-drying clothes saves more energy than changing the washer’s settings (the reverse is true) and estimated that a central air-conditioner uses only 1.3 times the energy of a room air-conditioner (in fact, it uses 3.5 times as much),” the researchers wrote.

Continue reading: Delusions Abound on Energy Savings, Study Says