Sustainable North

From The Hill on Tuesday, January 20, 2009:

“Greenwash” describes a practice employed by businesses to market products as green even if they really aren’t, in order to appeal to conservationists who could be customers. With Democrats emphasizing the environment as they write an economic recovery plan, some environmental groups say greenwashing has moved from an advertising ploy to a lobbying tool.

“Green is in style,” said Deron Lovaas, transportation policy director of the Natural Resources Defense Council (NRDC). “Anyone who says they are a green project is seen as worthy of something.”

The trouble, Lovaas says, is that green isn’t a style. It isn’t the new black. It is a science. And he disputes the way some groups are using green to push projects that, scientifically speaking, aren’t very green. 

Click here to read the whole article.